- info@thewordarchitect.co.za
- BUILDING YOUR BRAND ONE WORD AT A TIME
-
Posted by Lisa Bell | January 18, 2018
5 Tips to Braving Social Media for your Business
Read MoreWe know we should be out there, posting away, reaching our target audience, and marketing our businesses via the various social media platforms. But, it’s a doggy dog world, and we are always nervous of what we put online. Will my content speak to the essence of my brand? What if the world thinks I […]
-
Posted by Lisa Bell | January 11, 2018
5 Damn Good Reasons you need Content Marketing
Read MoreA simple reason … in a word … PEOPLE. Ask yourself this question, “Without people would your business be able to function?” More than likely the answer would be a resounding, “NO!” So, how do you bring people to your brand? How do you get people to engage with your company and buy your product […]
-
Posted by Lisa Bell | September 27, 2017
Trigger Happy?
Read MoreAre we all just looking for that happy ending? Do we just want to find a story that will lead us to that “… and they lived happily ever after” moment? Really? Why? Orson Welles quipped very smartly, “If you want a happy ending, that depends, of course, on where you stop your story.” Now, […]
-
Posted by Lisa Bell | June 5, 2017
Let’s go halvies
Read MoreWhen we were younger, as much as we wanted it all, we were often placed in a situation where we had to share, or felt obliged to. “Let’s go halvies,” was always a favourite statement amongst friends, whether it be the Melrose samis that mom packed, the next ride on a new bike, or that […]
-
Posted by Lisa Bell | April 4, 2017
Pass the Ginger
Read MoreI have a theory. Okay – okay! I have plenty theories. But, the one I want to impose on you today is the theory of rebooting. Aaah, I can see your eyes begin their another-boring-computer-article roll. But, alas, you are incorrect this time, my friend. Yes, the rebooting I’m talking about is quite similar yet […]