- info@thewordarchitect.co.za
- BUILDING YOUR BRAND ONE WORD AT A TIME
-
Posted by Lisa Bell | August 15, 2026
Publishing on Amazon is Not the Same as Marketing Your Book
Read MoreMany new authors think that once their book is live on Amazon, they can sit back and watch the coffers fill. Not true. Publishing on Amazon or other platforms simply hosts your book. While Amazon has a search function, your book will only appear if it’s well set up and researched on the backend. Search for: romance, thriller, or fantasy. […]
-
Posted by Lisa Bell | April 9, 2025
The Ultimate Headline Swipe File for Scroll-Stopping Copy
Read MoreBecause your headline is the handshake before the sale. When it comes to copywriting, your headline does the heavy lifting. It’s the first (and often only) chance to grab attention, spark interest, and earn that precious click. But crafting magnetic headlines takes more than clever wordplay—it takes psychology, structure, and strategy. Whether you’re writing blog […]
-
Posted by Lisa Bell | November 16, 2023
Unleashing the Potential: The Future of Content Marketing
Read MoreContent marketing drives engagement, brand awareness, and customer loyalty in an ever-evolving digital landscape. As we approach the new digitally immersive era, it’s essential to explore the trends and strategies that will shape the future of content marketing. This exploration aims to reveal the vital insights needed to lead the way and optimise the influence […]
-
Posted by Lisa Bell | August 9, 2023
Instagram: The Super App
Read MoreThe History of Instagram Have you ever considered what could be created if Instagram, Facebook, and Twitter combined? Before we dive in, here is a little context about Instagram – the super app! October 2010 marked the debut of Instagram, a simple photo-sharing app with no advertising and limited features. Its success was all a […]
-
Posted by Lisa Bell | July 6, 2023
The Power of an Up-to-Date LinkedIn Profile: A Win-Win for Business Owners and Employees
Read MoreIn today’s digital age, an up-to-date LinkedIn profile is necessary for professionals across all industries. Whether you’re an employee or a business owner, maintaining an active presence on LinkedIn offers a multitude of benefits. In this article, we will highlight why employees must keep their LinkedIn profiles current, how it can benefit both the individual […]
-
Posted by Lisa Bell | July 8, 2018
Content may be king but wasting words isn’t going to land you the queen
Read MoreYou are about three sentences deep when you slam your laptop cover down, fall back into your chair and seal your arms across your chest with a huff. Surely, people have learned how to write engaging and enticing content nowadays? Surely, everyone understands that in order to hook the reader in you have to make […]
-
Posted by Lisa Bell | June 3, 2018
Copy, anyone?
Read MoreBut, what is copy? It is an odd word, because the true definition of copy, is the replication of something or to make a replication of something. So, when referring to written copy, do we mean that it’s a replication of other writing, other copy? Sure, sometimes it is, but to avoid plagiarism, one can […]
-
Posted by Lisa Bell | May 12, 2018
Why Blogging is the Bomb
Read MoreMaybe you blog, maybe you don’t, but perhaps this will get your interest peaked again, or at least get you started. Blogging can bring endless benefits and we will explore a few of them right here. #1. RANK HIGHER ON SEARCH ENGINES Stats show that you can increase your chances of being seen more and […]
-
Posted by Lisa Bell | April 14, 2018
Sculpting a Great Website
Read MoreWhat makes for a great website? There are many opinions out there, and most revolve around the visual appeal. But, there are many more aspects that make for a great website. Here is my opinion on how to sculpt a great website. EASY DOES IT Have you ever popped onto a website, excited to find […]
-
Posted by Lisa Bell | March 11, 2018
The Etiquette of Connecting via LinkedIn
Read MoreSo, you’ve crafted the perfect profile in LinkedIn. You photo is super professional, and your credentials and history are plotted out in an easy to read manner. You are ready to start connecting with all the millions of LinkedIn users and you are ready to make some money! You search for those you know well […]