Maybe you blog, maybe you don’t, but perhaps this will get your interest peaked again, or at least get you started.
Blogging can bring endless benefits and we will explore a few of them right here.
#1. RANK HIGHER ON SEARCH ENGINES
Stats show that you can increase your chances of being seen more and more often on search engines simply by blogging. Sounds simple, but it does require that your blogs be SEO compliant.
#2. IMAGES CAN ATTRACT MORE ATTENTION
The words are important but including high definition and attractive images can also attract more attention.
#3. USEFUL CONTENT IS VERY SHARABLE
Most people will share a blog with others because they feel that the information is useful. So, that means, ensure your information is useful!
#4. B2B MARKETERS FIND MANY LEADS VIA BLOGGING
B2B marketers have found that blogging produces just as many leads as traditional lead generation methods.
#5. “HOW TO” BLOGS ARE THE MOST POPULAR
People want advice and giving them easy to read and simple “how to” content to read helps them tremendously.
#6. PEOPLE WANT EXPERTISE
And, what better way to give it to them than via words through your blog?
#7. 82% OF MARKETERS HAVE EXPERIENCED HIGH ROI
(complements of Hubspot)
So, besides wanting to reach people and share your expertise, getting a return on investment is important too. If you can increase your revenue, then blog away.
#8. POSTING AT LEAST 4 TIMES A WEEK WILL INCREASE FOLLOWING
It may seem like a tall feat but increasing traffic and interest does require more activity. Planning ahead and scheduling blogs can help you manage this better.
#9. REPURPOSING YOUR BLOGS CAN HELP TO GENERATE MORE FOLLOWERS
And, ultimately more revenue. Taking a well written blog and converting it into an e-book, a shorter digital post or even an advert, can help to generate more following.
#10. BRANDING YOUR CONTENT CAN CREATE A PROFESSIONAL APPEARANCE
To show that you are not a fly-by-night, brand everything you put out into the world.
Are you ready to get blogging?