But, what is copy? It is an odd word, because the true definition of copy, is the replication of something or to make a replication of something. So, when referring to written copy, do we mean that it’s a replication of other writing, other copy? Sure, sometimes it is, but to avoid plagiarism, one can […]
Maybe you blog, maybe you don’t, but perhaps this will get your interest peaked again, or at least get you started. Blogging can bring endless benefits and we will explore a few of them right here. #1. RANK HIGHER ON SEARCH ENGINES Stats show that you can increase your chances of being seen more and […]
What makes for a great website? There are many opinions out there, and most revolve around the visual appeal. But, there are many more aspects that make for a great website. Here is my opinion on how to sculpt a great website. EASY DOES IT Have you ever popped onto a website, excited to find […]
When last have you received or written an actual letter? And by written, I mean written, by hand, on actual paper? Possibly, in school, scribbling little notes to each other and handing them under the desk? Or, that love note to a boy you fancied? Today we rarely write anything, bar a few reminders on […]
We know we should be out there, posting away, reaching our target audience, and marketing our businesses via the various social media platforms. But, it’s a doggy dog world, and we are always nervous of what we put online. Will my content speak to the essence of my brand? What if the world thinks I […]
A simple reason … in a word … PEOPLE. Ask yourself this question, “Without people would your business be able to function?” More than likely the answer would be a resounding, “NO!” So, how do you bring people to your brand? How do you get people to engage with your company and buy your product […]