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Don’t Be a Twatwaffle: 15 Marketing Mistakes You Can Avoid by Tamsin Haley

Original price was: R400,00.Current price is: R350,00. VAT

Businesses struggle with marketing. We have a set idea of how we expect it to work, and we get frustrated when it doesn’t do what we want.

 

Your marketing doesn’t have to be a frustrating process or leave you feeling annoyed with the world and with yourself.

 

“Don’t be a Twatwaffle” explores 15 problems we have encountered in our work with businesses. This book condenses over 10 years of experience and learning into an easy-to-understand guide. Get clued up on how marketing should work for you, and get that engine churning faster.

 

Tamsin Haley has over 10 years of experience in marketing. She started in franchise education marketing, and her business, Social Happiness, has been running since 2018. She has worked with a range of businesses, from startups to corporates, and has identified patterns in their marketing behaviours you can learn from.

 

Tamsin’s Goal is to empower as many businesses as possible through their marketing. Good marketing means businesses will grow, which in turn will impact communities as businesses increase their team size.

 

5 in stock (can be backordered)

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ABOUT THE AUTHOR

Tamsin Haley, a 2024 Forty Under 40 award winner, is a marketing innovator and founder of Digital Happiness and Angel of Rock Productions. With over a decade of experience in marketing, Tamsin has been recognised for her ability to craft impactful strategies that drive business growth and foster community engagement. Through Digital Happiness, which she founded in 2018, she has helped countless businesses grow, hire, and make a positive impact on their surroundings by developing marketing strategies aligned with their goals.

Her expertise extends into franchise marketing, where she applies her skills to help franchises scale and thrive. In 2022, Tamsin authored “Don’t Be a Twatwaffle: 15 Marketing Mistakes You Can Avoid,” followed by an insightful Udemy course in 2024, providing businesses with practical solutions to overcome common marketing challenges. In 2023, Tamsin launched Angel of Rock Productions, an indie publishing house that supports self-published authors and helps them increase their revenue streams. To date, the company has published 12 books, with three more in progress. Her leadership and innovative work earned her recognition as Runner-Up in the Business Women of the Year category at the 2023 Business Women Awards.

 

Tamsin’s commitment to improving workplace efficiency was also demonstrated when Social Happiness participated in the 4-Day Week pilot in South Africa, a successful trial that led to lasting improvements in productivity and client outcomes. As a single mother since 2020, Tamsin has shown incredible resilience, navigating her business through the challenges of COVID-19. Her second book, “Sassypants,” was released in 2024 and aims to inspire entrepreneurs to create meaningful, sustainable businesses while finding personal fulfilment.

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