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- BUILDING YOUR BRAND ONE WORD AT A TIME
R250,00 Original price was: R250,00.R195,00Current price is: R195,00. VAT
Great brands aren’t built by marketing alone. They’re built on trust, relevance, customer experience, strong sales foundations, and the ability to keep evolving as the market changes.
Brand Builders brings together ten experienced marketing, sales, branding and business professionals to explore what it really takes to build visibility, strengthen customer relationships and create sustainable growth in an increasingly competitive and digital world.
Across ten distinct chapters, the contributors examine the relationship between brand and business, why marketing deserves a seat at the strategic table, how trust influences buying decisions, what AI can and cannot fix in sales, and why understanding the changing customer has never been more important.
There are also important conversations about leadership, mental fitness, organisational change and the human relationships behind successful brands and sales teams.
Brand Builders isn’t a collection of marketing formulas. It’s a collection of perspectives shaped by real-world experience, designed to make business owners, leaders, marketers and sales professionals think differently about how brands are built and businesses grow.
Part of The Word Architect’s 10 Voices | 1 Vision series, it brings ten experts together around one shared vision for the future of marketing, sales and brand building.
98 in stock (can be backordered)
Published by The Word Architect.
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