10 Voices | 1 Vision: Brand Builders | Marketing & Sales

Original price was: R250,00.Current price is: R195,00. VAT

Great brands aren’t built by marketing alone. They’re built on trust, relevance, customer experience, strong sales foundations, and the ability to keep evolving as the market changes.

Brand Builders brings together ten experienced marketing, sales, branding and business professionals to explore what it really takes to build visibility, strengthen customer relationships and create sustainable growth in an increasingly competitive and digital world.

Across ten distinct chapters, the contributors examine the relationship between brand and business, why marketing deserves a seat at the strategic table, how trust influences buying decisions, what AI can and cannot fix in sales, and why understanding the changing customer has never been more important.

There are also important conversations about leadership, mental fitness, organisational change and the human relationships behind successful brands and sales teams.

Brand Builders isn’t a collection of marketing formulas. It’s a collection of perspectives shaped by real-world experience, designed to make business owners, leaders, marketers and sales professionals think differently about how brands are built and businesses grow.

Part of The Word Architect’s 10 Voices | 1 Vision series, it brings ten experts together around one shared vision for the future of marketing, sales and brand building.

98 in stock (can be backordered)

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Description

Contributing Authors

  • Amanda Reekie – The Relegation of Marketing from the Boardroom to the Dashboard
  • Brett Jefferson – Good Business Is Good Branding
  • Brett Taylor – More Than a Great Product: What It Really Takes to Build a Brand
  • Donovan Bell – Trust First: The Foundation of Sales That Lasts
  • Gary Chalmers – Why AI Won’t Save a Broken Sales Process
  • Liezel van der Westhuizen – The Regulated Leader: Why Mental Fitness Is Your Most Valuable Sales Asset
  • Lyndsey Martin – Selling Change
  • Per Östberg – The Customers Are Changing Faster Than Your Business
  • Sascha Buck – The Face of Trust
  • SP van der Merwe – The Librarian and the Playground

Published by The Word Architect.