A simple reason … in a word … PEOPLE. Ask yourself this question, “Without people would your business be able to function?” More than likely the answer would be a resounding, “NO!” So, how do you bring people to your brand? How do you get people to engage with your company and buy your product […]
Are we all just looking for that happy ending? Do we just want to find a story that will lead us to that “… and they lived happily ever after” moment? Really? Why? Orson Welles quipped very smartly, “If you want a happy ending, that depends, of course, on where you stop your story.” Now, […]
When we were younger, as much as we wanted it all, we were often placed in a situation where we had to share, or felt obliged to. “Let’s go halvies,” was always a favourite statement amongst friends, whether it be the Melrose samis that mom packed, the next ride on a new bike, or that […]
I have a theory. Okay – okay! I have plenty theories. But, the one I want to impose on you today is the theory of rebooting. Aaah, I can see your eyes begin their another-boring-computer-article roll. But, alas, you are incorrect this time, my friend. Yes, the rebooting I’m talking about is quite similar yet […]
